Tuesday, 4 December 2012
A Nightmare on Elm Street
The genre of this trailer is horror, as there is lots of violence, killing and blood, for example right at the beginning when the man gets set alight by the other grown ups. The low key lighting is also another common thing that is seen in horror films, as it leaves certain parts of the scene hidden and mysterious, and creates lots of hiding places for the villain to come out of.
The target audience for this horror film is 18+ as it is very gory and scary, and very graphic. If someone younger than 18 was to watch it, it would probably be far too frightening for them. The gender for this film would probably be more along the lines of males, than females, as although it is jumpy, it is incredibly gory and sinister, which may put some females off of it.
The pace in this trailer is quite slow to start off with, which is helpful in establishing the bad crime that is committed, which helps to create a murderer. It also shows the location of where this crime was committed, and what happened. The shots are quite quick after so that we do not fully understand everything that is happening, and the relevance of the characters. We do understand that there is a dark, dirty, scary location that everyone goes to when they fall asleep, which is where they get killed, which encourages us to watch the film to see where it is.
The music to begin with is quite slow and eerie, which sets a mood of tension, but then follows on to a child singing a dark, creepy nursery rhyme. This suggests that children will be a main focus in this film, and they are of great importance. One part of the rhyme says 'never sleep again' which informs us that if they sleep, they die, so we are encouraged to watch the film to see if they are able to stay awake. It then changes to something that sounds like a propeller, and keeps getting quicker which suggests more and more people are dying.
The shot types to begin with are establishing shots, so that we see an eerie, deserted setting, as these help to set the mood and location. We then see a long shot of someone running with a car closely following behind, which we perceive as the good guy, running away from the bad guy. After this, there are mid shots of the man who was running away, but on fire as these 'bad guys' have set him alight. This helps us to feel sympathy towards him, whether he is good or bad. Following this, there is a mid shot of three girls playing, which then blacks out to a long shot of a grown up girl, in a room full of snow. This shot makes us question who she is, and why she is in such a cold, dark room. Through this trailer there are some close ups so we are able to see facial expressions and characters faces, to help us establish their relevance and who they are. There are a lot of long shots throughout this trailer, as location is a key factor in this trailer, as that is the most scary part about it.
Throughout this trailer, there is not really any intertitles. This may be because the scenes are more important, so they need to fill up the time that an intertitle would take, with a scene to make it make more sense. The intertitles that do appear include 'From producer Michael Bay' 'Don't Fall Asleep' and the date of release. The intertitle 'Don't Fall Asleep' is effective at scaring the audience as when you are asleep it is supposed to be where you are most peaceful. It is also in white and red writing, but it looks as if it should have been white writing with red splatted on it. This could symbolise the blood that will be shed.
From the beginning of the trailer, dialogue is present so that we start to understand the origins of this film. When one of the characters is introduced, they say 'I'm having these dreams, and there's this man, and he's burned' this tells us the audience a bit of what the killer is like, and makes us wonder if they are dreaming of what is going to happen to them, or if their dream is real. 'Don't fall asleep' informs us that he kills people through their sleep, and makes us want to watch the film to find out how. 'When we finally hear the killer's voice he says 'You have nothing to worry about, this won't hurt one little bit' in a very sadistic tone, which helps us establish that the film is going to be very frightening.
The unique selling point for this trailer/film would be that the killer is present through dreams. This is effective as when you're asleep you're supposed to be peaceful and at rest, but due to this killer they cannot sleep, but they can't stay awake forever either.
Scream 4 trailer
The target audience for this film would probably be 15-24 as all of the previous films were also 15's. The film doesn't need to have an 18 certificate as there is not too much gory violence or swearing, and there is not really anything that would cause a 15 year old to be too frightened. I think this film appeals to males and females, as although it is a horror, there are female leads that would be appealing to women.
The genre of this film is horror, which is made obvious by the killing that can be seen in the trailer. It is also apparent that it is a horror because there are a lot of frightened girls and a mysterious masked figure.
The pace of this trailer is quite slow to start off with, so that we get some insight into what is going on, and also get to hear phone calls between people, which gives us, the audience, a clue to how this killing all begins. As the phone call continues, the pace speeds up quite a lot with quick flashes of different characters and their facial expressions. This leads us to think that they may be people who died, as the man on the phone is saying 'everyone close to you is dead' or maybe they are characters that will be introduced to us later on in the trailer. Half way through we see a quick scream from two girls, which could suggest that they have seen the murderer or are in the process of being killed. Half way through the shot's slow down, so that we see conversations between characters and are able to hear what they are talking about, but soon after the shot's speed up to quick flashes again.
There is dialogue in this trailer from the very start, with a phone call over a black screen. The man on the other end of the phone says 'Welcome home Sydney' which gives us the idea that he is the murderer from the very start. The next dialogue that can be heard is this man on the end of the phone saying 'you're a survivor aren't you Sidney.' This leads us to question what she survived, and how she survived, This also arouses the horror suspicion as you would not randomly get a phone call from someone who knew your name etc. along with them saying you survived something. 'What good is it to be a survivor if everyone close to you is dead.' This gives us evidence that this film is going to be a horror as the phone call is about murder. There is a lot of dialogue in this trailer, as there are many conversations we need to hear, in order for the movie and trailer to make sense. Without the dialogue between characters, we would not be able to form relationships between them, causing us to feel no sympathy for them, and the movie would not make any sense as it would just be someone in a mask killing loads of high school students.
The music to start off with is quite deep with the occasional bang, with quite a sinister feel to it. The music is played quieter than the dialogue in the first shot so that we listen fully to the phone conversation, but also have the music to build up our fright and tension. This music continues so there is a mood that is set, in order to keep us glued to our seats. Following on from this there is quite a tinny music which starts off fairly quietly but gets progressively louder. After a scream from a big class of people at 0:39 the music becomes quick fast and more of a rock genre compared to tension building, which is used quite commonly in horror films as it creates a fast paced atmosphere for a killer to start murderering. The music throughout is tension building so that we stay glued to our screens watching this trailer, with the music getting louder everytime something interesting is going to happen. Towards the end. the music turns to what sounds like an orchestra, with the pace of the music increasing, which could suggest many people are about to die.
The shot types in this trailer start off with just a mid shot, so that we establish the character and what they look like, including their reactions to this phone call. Following this there are a few close up's of peoples faces, so that we get to see different characters, and what they are wearing, to try and figure out for ourselves who they are, and what their relevance is. One person is in a police uniform which makes us think that he is probably going to be the hero in this film. There is also a close up of a scared girl's face, although we do not see what she is looking at. The majority of shot's in this trailer are mid shots - close ups as the people who created this trailer want the audience to build a relationship with the characters. There are a few long shot's half way through so that we are able to see a class of many people, which makes us question whether they will all die.
There are a few intertitles in this trailer, which start almost half way through. The first intertitle we see is 'One movie, redifined fear.' This makes the audience anxious to what is going to be in this film, as if it redifined fear, it must be very scary. The next intertitle we see is 'from master of suspense Wes Craven.' 'Suspense' encourages us to continue watching this trailer as we want to find out about the suspense and how suspense is created. 'Comes a new generation of terror' is the next intertitle, which encourages us to watch this film to see how it is a new generation of terror. These intertitles make the film more appealing to watch as we are interested to see if the film lives up to expectations and how it does this.
There is no voiceover in this trailer, as the dialogue is enough to inform us of information, and a voiceover may take away some of the suspense.
A Nightmare on Elm Street - Audience Profiling
Released: | 7th May 2010 |
|---|---|
| Genre: | Horror, Thriller, Fantasy |
| Price: | C+ |
| Estimated box office: | £5,500,000 |
| Director: | Samuel Bayer |
| Film cast: | Jackie Earle Haley, Rooney Mara, Kyle Gallner, Thomas Dekker |
| Certificate: | 18 |
| Distributor: | Warner Brothers |
| The Story | A re-imagining of the horror icon Freddy Krueger, a serial-killer who wields a glove with four blades embedded in the fingers and kills people in their dreams, resulting in their real death in reality. |
- The main audience of people who watched this film was 15-24 even though it is an 18, with 25-34 being the second highest. From looking at this data, the audience that our trailer will try to target will be 15-24 as generally a lot of people that age watch horror films, and they are old enough to understand what is happening and get scared. Generally males watched this film more than females, with the percentage being 57%, which could be down to the violence and gore, or just because a higher percentage of males watch horror films than females.
- Although 25-34 was a high percentage of movie gooers who watched this film, we will not be targeting our trailer at them, as we want to attract an audience of 15-24 so that people younger than 18 are able to watch it. We want people younger than 18 to be able to view it as if we were to make it an 18, we'd miss out on a large percentage of teens who go and see films rated as 15.
http://business.pearlanddean.com/advanced_search
The Crazies - Audience Profiling
 Released: | 26th February 2012 |
|---|---|
| Genre: | Action, Horror, Drama |
| Price: | C- |
| Estimated box office: | £2,000,000 |
| Director: | Breck Eisner |
| Film cast: | Timothy Olyphant, Danielle Panabaker, Radha Mitchell, Joe Anderson |
| Certificate: | 15 |
| Distributor: | Momentum Pictures |
| The Story: | A mysteriously contaminated water supply turns residents of a small Kansas town insane. |
Surprisingly, in this film, more females than males watched it. A percentage of 53% female compared to 47% males, shows that this film was more appealing to a female audience. This is very uncommon in horror films as stereotypically, females only like their rom coms, and males are the ones who like all the gore and violence of a horror film. This film may be very helpful with our trailer, as if we are able to discover why it appealed more to females than males, we may be able to reach a female audience so that more people watch our trailer.
The majority age group that watched this film was 15-24, which is a common age group for horror films. The percentage of people was 64%, which is quite high. When creating our trailer, we want a high percentage of our viewings to be from a 15-24 group as they are the target audience we are trying to aim for.
Final Destination 3 - Audience Profiling
| Released: | 10th February 2006 |
|---|---|
| Genre: | Horror, Thriller |
| Price: | C |
| Estimated box office: | £4,500,000 |
| Director: | James Wong |
| Film cast: | Ryan Merriman, Mary Elizabeth Winstead, Kris Lemche, Alex Johnson |
| Certificate: | 15 |
| Distributor: | Entertainment |
| The Story: | When high school student Wendy Christensen (Mary Elizabeth "THE RING 2" Winstead) fails to stop a roller coaster ride that she correctly predicted would cause the deaths of several people, she teams with a schoolmate in a race against time to prevent the Grim Reaper from revisiting the survivors of the first tragedy. The film marks a return to the franchise for co-writers James Wong (who also directs) and Glen Morgan, who performed the same roles on the original 2000 hit. |
The main group of people who went to see this film was 15-24. This is the target audience that we want our trailer to appeal too as a wide number of people go to the cinema at this age. This film's certificate is 15, which we want our film to be, as that way we are able to fit in the target group. The percentage of males and females who watched this film is quite similar, which means it was a film that fit both genders. Ideally we would want our trailer to appeal to males and females, so we may need to watch this film to find out how the trailer appeals to both genders.
Insidious - Audience Profiling
| Released: | 29th April 2011 |
|---|---|
| Genre: | Horror, Thriller, Fantasy |
| Price: | C- |
| Estimated box office: | £3,000,000 |
| Director: | James Wan |
| Film cast: | Patrick Wilson, Rose Byrne, Melusine Mayance |
| Certificate: | |
| Distributor: | Momentum Pictures |
| The Story: | A family looks to prevent evil spirits from trapping their comatose child in a realm called The Further. |
Wednesday, 21 November 2012
Subscribe to:
Posts (Atom)