Skyfall film poster analysis

This film poster is very effective as it portrays the emotions and genre of the film. The camera angle is an almost a low angle/ mid shot which makes the character of James Bond seem superior and intimidating.  It also shows him as an authoritive figure and suggests what his character is like in the film. This makes the audience inquisitive to whom and why he is shown in this way. The shot showing ‘Bond’ is taken in a way that shows Big Ben, which highlights one of our British Landmarks, which celebrates the fact that it is British, as by seeing Big Ben, it is known that they are in London.

The mise en scene is also effective in showing his status and his emotions, as the lighting around him is fairly bright, so that it is obvious he is there, but the lighting in the background is dark and gloomy, which demonstrates pathetic fallacy which could suggest evil or depression, as these are the emotions that are associated with darkness. Where he is standing looks deserted, except for the buildings in the background. This could suggest to the audience that he is someone to avoid, due to his emotions on his face. The use of the prop of a gun in his hand displays his dangerous status and illustrates that he is a character who should not be messed with. The prop of the car is in the foreground of the picture highlights that it is his vehicle which coupled with his expensive suit establishes his high profile. His clothing creates conflicting emotions towards the audience’s first impressions. This is because it appears that there is a fine line between him being a business man and a ‘gangster’. This gives the audience the opportunity to decipher between whether he is a business man who is distressed and being hunted or a ‘gangster’ who’s involved in a gang war.

The colours in this picture are very dull and grey which portrays the mood of the film and reflects the attitude in which the character is showing. However, the colours could be seen as classy and stands out compared to other film posters as the colouring is unusual and dynamic. 

The font and text size is different for the different writings; 007 is small and the only thing not in black and white which could signify the importance of it. The bond films stand out against other films through the '007'. The name of the film is in block capitals which demonstrates that it is not any other genre as the bold letters make it look serious and violent.

The image on this film poster has been cropped so that 'Bond' is in the center of this picture. It has also been cropped so that the number plate of the car is shown, which could prove to be of significance - e.g. his famous number plate. It has also been cropped in a way that Big Ben is just to the right of Bond.