Font research

• For this horror film, the background is dark and sinister, so that the writing is the first thing that catches your eye. The font here is big and in capitals, so that it is very clear what the writing says. It is put in white as it contrasts with the black background, and by putting it simply in black and white, there is nothing to distract your attention from what is on the screen. For our trailer and film poster etc, we will keep the font simple so that it is easy to read, and so that it stands out against dark backgrounds.

• For this film, the font is in capitals again, but this time the 'Davis Entertainment' part of it is in a larger font to show the important of it. They have put it in a simple clear font so that the audience has no difficulty in reading it, and finding out who produced it. Personally I really like this font. I think it's simple yet effective, as the way it is all different sizes looks creepy and makes you feel uncertainty.

• The font is this film is a browny orangy colour and not in capitals, which is different to other horror films. The effect of this is that although it is not in capitals, it is still eye catching as the font used is one that is slightly different to most as it's not just clear and like a block. The 'Rogue' and 'Intrepid' is in bigger font than the 'and' and 'present' so that the production companies names are highlighted. The writing looks kind of ghostly - which catches your eye as it is different to most other films, and also makes the film look scarier. Although this font is different, we probably will not be using this style as we want our trailer to stand out. Although the title font is not something that appeals to us, the film poster font is very interesting and creepy, as it has a ghostly feel to it. Even though it is not in capitals, it is something we may consider.

• The font is this film, follows the typical horror conventions of white and bold. This is done to make it stand out and show the importance of the name. 'Twentieth Century-Fox' is put in a larger font so that your eye is more focused on to it. Like many other horror film openings, it has the black background, which makes it dark and mysterious, and engages the audience into the unknown. The film poster is simple, yet the white contrasts with the black on the word 'omen.' This is effective as it is clear, and by it being placed on the child, it is signifying that he is 'the omen.' This is also made obvious through his evil glare towards the camera.