Just Go With It - Romance trailer

Intertitles are quite common in this trailer. From the very start there is an intertitle 'every guy has an angle' which intrigues the audience to find out who this guy is and what his angle is, making the audience want to continue to watch to find out a bit more about him. It then follows on with 'and this...' 'is Danny's.' From this point the audience know his name and what he looks like, and what his angle is, so they are encouraged to keep watching to find out how he uses this angle of his. 'But this February' 'It's about to get real.' These intertitles give us an idea of when it will come out, and also that there is going to be a twist to his angle as we see him meet a girl he really likes who finds his angle of having a wedding ring. 'From the producers of Grown Up's' tells us another successful film by this company, so we are encouraged to see if the film is just as good as 'Grown Up's.' Towards the end of the trailer the intertitles 'Once you start a lie... It's hard to stop' appears which informs us that he has created a huge lie that he has to keep going with or she will find out what he is really like and dump him. From the intertitles, we learn quite a lot about the character and his situation, and also about his 'sidekick' which is also his receptionist/dental nurse.

The genre of this film is romantic comedy. This is obvious to the audience as it is focused around a girl and boy, and to do with relationships and struggles within a relationship. It is also a comedy as there are humorous parts to it, and the dialogue from the characters is also that of a humorous nature. It is also known to be a comedy as the different way he describes his 'wife' at the beginning of the trailer, are ridiculous ways to make the audience laugh. 'My wife beats me in front of my kids.'

The pace of this trailer is quite fast at the beginning with quick shots of women and a wedding ring, to emphasise the main focus of the trailer, following on with longer shots of conversation scenes and different women that he is talking too and flirting with at clubs. The shots are not particularly fast so we are able to establish characters and their relationships with each other in order to understand the film more. By the shots being longer, we also discover how he makes his lie believable, and who he sucks into his lie with him. They are also humorous being longer as we see silly stuff being done by the characters, like his 'wife' talking to 'their kids' on the phone, which was not originally part of his lie which makes the trailer more appealing to the audience as they want to see the progression throughout the actual film.

At the beginning of this trailer, there is a high angle shot to show the location of a club which is effective as it can be a typical place where boy meets girl. Following on in the trailer there are close ups of faces and his wedding ring to show the audience who the main characters are, and his main weapon within the lie, which is the fake wedding ring. A lot of the shots throughout are mid shots, as it shows conversations and characters so that the audience are fully involved in what the characters are talking about and their facial expressions. There are a few close ups when his 'wedding ring' is concerned and some long shots to show locations and people together, as it helps give the audience a feel for where the characters are so we are able to feel what the character would be feeling. For example when they have the romantic night on the beach, we assume the film will show their progression within their relationship from there onwards, so generally the audience feels happy for them.

I think the target audience for this film would be females within the ages of 12-24, as there is nothing that shocking in it, to make it have to be a 15. The target audience would most likely be females as generally the male gender find romance films not to their taste, and do not enjoy the cliche 'boy meets girl' 'boy falls in love with girl' etc. I think the target audience could be anything from 12 upwards, as it is an easy film to watch, and is good for a laugh.

I think the unique selling point of this film, could be that it has quite popular/famous actors and actresses, for example Jennifer Aniston, Adam Sandler etc. Also that there is a big lie throughout that just keeps getting bigger and bigger until it is about to blow up, yet the characters still go along with it.

In this trailer there is a lot of dialogue throughout, as there are a lot of conversation scenes, towards the beginning being his different lies he tells women to have a night of fun, and then after he meets 'the one', the different lies he has to create with his receptionist to keep the lie alive. For example 'my wife beats me in front of my kids.' By putting short lines like this in, the audience are intrigued to see other lies he has created to catch women, so are encouraged to go to the cinema to see the full film. Through the rest of the trailer, we see the progression of the lie, and who else gets involved in it and how they try to keep it believable. For example he is getting a 'divorce' so the wedding ring was only there because of that.

At the beginning of this trailer the music is very upbeat and happy, which fits in with the jokes about 'his wife' and the wedding ring. After he meets 'the one' a love song comes on with is slow and dramatic which creates a romantic mood for the audience and shows how the characters are feeling. After she finds his wedding ring, the music changes to upbeat and funny again, as we hear how he is going to make his lie about the wedding ring believable. After 'from Columbia Pictures' the music changes again to a slow, old song so that we are completely focused on the mood and what is happening. In this trailer the music is essential as it shows us what feelings we should be feeling, and the mood we should be in.

In this trailer there is a voiceover at some points, for example towards the end where the voice says 'From Columbia Pictures' and when the actors/actresses names are being read. The effect of reading the film company and actors/actresses names out loud is that the audience fully acknowledge who is in the film and the film company, so that if they like those actors/actresses and they have done other good films in the past, the audience will want to see this film too as it should be brilliant due to those actors/actresses.